Dell has lifted the lid on the company’s brand new Datacentre Scalable Solutions (DSS) business line, which according to the official press release will pave the way for a future where their customer datacentre operating models will be built around their needs.

With the intention of providing “optimised solutions to meet customers’ precise needs”, Dell has laid out its plans to considerably expand its Datacentre Solutions (DCS) portfolio, reaching out to research organisations, gas and oil companies, hosting service providers on telecoms companies. In specific, Dell said that the initiative would most appeal to organisations smaller than “hyperscale space in size that are increasingly expressing similar needs in how they buy and build datacentre capabilities”. Upon announcing the plan, executives also said that this particular end of the market is already worth in excess of £3.8 billion and in comparison to the x86 server market is growing 300% faster.

Speaking on behalf of Dell, vice president and general manager of server solutions Ashley Gorakhpurwalla, spoke of the way in which privatisation of Dell has been advantageous in many ways including that of facilitating the new DSS business line.
“DSS is a prime example of how Dell, as a private company, is able to be more nimble, make faster decisions and – most importantly – drive innovation on behalf of its customers,” Gorakhpurwalla said.

“While others in the IT industry have been focused on marketing hype or reducing capex costs only, we’ve created a new operating model that is centred around flexibility.”

Highlighting the brand’s importance in the recent history of those working below the hyperscale market, senior vice president of IDC Matt Eastwood, spoke with confidence about the new initiative.

“Dell was the first major server vendor that recognised the unique requirements of the hyperscale market when it introduced DCS in 2007,” Eastwood said.

They are now taking the best practices and learnings from their DCS business and addressing the distinct needs of the space just below the top-tier hyperscalers.”

Along with a significant new range of Dell laptops for the business market, the company confirmed that the first products from the new DSS initiative will arrive in the UK during the autumn.