New research suggests that by the year 2019, the big data market of Japan will be worth more than $2.05 billion. Analysts have estimated an approximate CAGR of 27.5% between 2014 and 2019, by which time the country’s consulting services market value is expected to hit $0.48 billion while the Japan big data market will climb as high as $0.91 billion.

The APAC Big Data Market remains largely dominated by China, but over the coming years the shares of Australia and Japan are expected to grow enormously. Much of the growth to date and the projected growth to follow has been attributed to applications for marketing activities, the rise in unstructured and transactional data, ICT expenditure, issues regarding information privacy and growth in the public sector. As is the case in the UK and elsewhere, big data is becoming an absolutely priceless and precious asset and resource in the development of so many nations where statistic-based insights are being used as the key drivers and decision-making tools by some of the world’s biggest businesses.

And as the importance of complex analytical information grows, so too does national spending on making the very most of it.

The market itself has been split into geography, application and type segments while also being segmented once again into the five top user groups – healthcare, government, retail, telecoms and BFSI. Unsurprisingly, a massive spike in the use of social media for the purposes of researching and studying consumer behaviour prior to creating marketing strategies has contributed significantly to the growth in big data use and importance.

In terms of the Global Big Data Market as a whole, it is estimated that Japan contributed a full 33% as of the year 2014, followed with the 23.2% share of Australia. The advancements of technology across Japan and the growing volume of transactional data are known to be driving the country’s market with huge strength.

Research has also shown the trend in Japan is led by the likes of Teradata, HP, Dell, Microsoft and IBM.