We make no secret of our affinity with Dell Laptops, and by the look of it the same can be said for the folks over in Brazil too. According to the latest roundup of figures from IDC, the Brazilian PC market was convincingly dominated by Dell during the opening three months of 2015, outselling all other major brands and further reinforcing its position as a market leader.

In the three months running up to March 31, the brand chalked up an impressive share of 15.8% of all personal computer sales across Brazil. Having first joined the Brazilian PC market back in the year 2000, this was their first time topping the table and beat out all other major names and players in the country.

Several key additions to the Latitude range are credited in part for the notable spike in sales volumes, though Dell also spoke of the importance of the brand’s corporate client-base in Brazil.

“Retailers played a fundamental role in achieving this historic leadership. In 2014, we increased the number of retailers selling our desktops and notebooks by fivefold, and we are also present in the largest [Brazilian] e-commerce portals,” commented regional company president Luis Gonçalves.

The paper released by IDC documenting Dell’s success in the South American country didn’t make any specific mention of the performance of rival brands. However, two of the biggest names in local PC sales are China’s Lenovo and Brazil’s own Positivo – the latter having confirmed experiencing a disappointing opening quarter.

Dell has also made significant strides in expanding its retail and reseller networks in Brazil, bringing new and refurbished laptops alike to wider audiences than ever before.

On a per-unit basis, equipment price averages were once again exceptionally strong and equated to $770 USD per laptop computer and $564 for each desktop PC. Though overall PC sales weren’t quite up to par with rivals, Dell also managed to sell more laptops in Brazil than any other brand during the closing quarter of 2014.

Brazil certainly hasn’t escaped the PC sales-slowing effect of smartphones and tablet PCs currently impacting performance worldwide, though quality brands like Dell continue to go from strength to strength.